A strategic communications professional, I have applied my training and experience across a number of marketing and communications verticals. From crisis communications to content marketing, advocacy communications to brand marketing I apply a strategic, medium- and long-term lens to all that I do avoiding reactionary, tactical approaches. My strategies have a proven track record of delivering measurable business outcomes.
A passionate developer of teams,
I am the co-founder and interim Vice President of AARP Studios, an industry-leading multidisciplinary team of digital content strategists and video producers supported by analytics, partnerships and paid marketing.
I manage the day-to-day operations of a multidisciplinary team focused primarily on publishing dynamic content across AARP’s branded social channels. Overseeing a team of 15 - I am responsible for all social & video content strategy and implementation, as well as the formation and execution of a first-of-its-kind in-house social marketing program.
I am a digital strategy subject matter expert and adjunct professor at Georgetown University as well as a frequent speaker and panelist on digital strategy, content strategy and content marketing.