Alejandra is a tenacious and resourceful leader, having built her career throughout the shifting digital landscape she applies tried and tested judgment when identifying trends, developing solutions to achieve business objectives and building teams to execute high-quality work. An “intrapraneur,” she spent a decade supporting the nation’s largest nonprofit organization by building forward-leaning digital strategies and teams that led a digital transformation in a complex organization.
Most recently Alejandra conceived, built, managed and led a five-time-award winning social communications team whose chief objective was to build brand affinity for the nation's largest nonprofit organization.
Previously, Alejandra was the co-founder of an industry-leading in-house branded video content studio where she led the strategy & account management team. Her career began in public and media relations, providing executive positioning and thought leadership strategies for clients, as well as crisis communications management.
Alejandra is also a Georgetown University digital communications strategies subject matter expert and adjunct professor, and a frequent speaker and panelist on issues ranging from digital communications to personal branding.