Media & Speaking Engagements

Alejandra is a frequent speaker, panelist and guest lecturer on digital strategy, social communications, executive thought leadership and enterprise-level marketing & communication strategy. She is available for presentations, panels and small group discussions on topics ranging from social media strategy and content strategy to corporate and personal social branding. 

Contact her for more information if you'd like to have her join your event.   

Quoted In The Media

• The Chronicle of Philanthropy - An Unexpected Online Success Offers A Blueprint for Other Nonprofits

• Connectivity by CQ Roll Call - Lessons for Mobilizing From The Digital Advocacy Institute

• Chronicle of Philanthropy Podcast Ep. 4: Using Social Media To Connect with Older Supporters

• Bethesda Magazine - Person of Interest: #AStarIsBorn

• Levo League - Career Advice From The Women Of BinderCon

• Southern Living - 9 Southern Twitter Feeds You Should Follow

• The Chronicle of Philanthropy, Social Good Podcast - Using Social Media to Connect With Older Supporters

• One Chicklette - Twitter Spotlight

• Jen Lee Reeves - Taping it Down (Social Media Workflow)

• Huffington Post - Rising Stars Of Journalism

• Famous DC – Famous 5

• LeanIn.org - Lean In Story

• Peter Shankman - Why Wouldn't You Want To Do This? (related video)

Panel Discussions/Speaking Engagements

• VMA Mobilenomics - Reach vs. Connections panelist (related video: a quick chat on video, content and mobile)

• VMA Adapt Summit - The Content Game: People, Process & Tools panelist

• Digital Advocacy Institute - Every Voice Matters: Perspectives from Different Communities Connecting Online (video)

• Washington Women in PR - Nonprofits & Philanthropy Discussion (video)

• BinderCon 2014 - Looking Forward: Roles for Women in the Future of Media

• Bulldog Reporter - Advanced Content Strategies for Social Media

• ICSC: Mobile, Social & Local Conference - The Power of Boomer$

• WordPress DC - #RealTalk From The Editor Of AARP's Blog

• Associations Now - 4 Lessons From Paid Content Live: Diversity Sidebar (related blog post)

• American University Social Media Club - You Are What You Tweet (2013 & 2012) and Boomers On Social (2012)

• Geoff Livingston, Marketing In The Round - Launch panelist

• Social Media Week DC - Rise of The Visual Web (video included); 5 Takeaways From Social Media Week

• Bulldog Reporter - The New Science of Pinterest PR

• Social Media Club DC - Company Blogs Doin' It Right (video included)

• Nonprofit Technology Network - Nonprofit Technology Conference, Facebook: A Study In Connections

• Radio Television Digital News Foundation - Hyper-Local Blogging Panel & Discussion

Academic Work, Guest Lectures & Awards

• Georgetown University

  • Subject Matter Expert: Digital Strategy

  • Adjunct Professor: Digital Strategy

  • Guest Lecturer Digital Strategy (Blogging & bloggers)

  • Guest Lecturer Personal Branding (Social media & blogs)

• The George Washington University, The Graduate School of Political Management - Guest lecturer - Social Communications Strategy

• American University - Guest Lecturer - Blogging & Content Development

• Custom Content Council, Pearl Awards: Digital & Social Content Judge 2015, 2013 & 2012